DISCOVER PROJECT
END TO END DESIGN PROJECT
Aamchiyaari
Community Platform for Women New to Mumbai
May 2025
Aamchiyaari is a community-first platform designed to help women new to Mumbai feel a sense of belonging in an unfamiliar city, acting as a bridge between arrival and connection.
DESIGN PROCESS
PROBLEM STATEMENT, LITERATURE REVIEW, RESEARCH AND ANALYSIS, CONCEPT, SOLUTION
PROBLEM STATEMENT
Urban migrants and newcomers, especially married women, often struggle to build meaningful social connections and feel a sense of belonging in unfamiliar cities.
The aim was to design a digital platform that enables women to discover local events, hidden neighborhood gems, and meaningful friendships through shared experiences.
While working on Aamchiyaari, I conducted in-depth user research and interviews to understand emotional and social challenges faced by users. I translated insights into user flows, wireframes, and iterative design solutions while learning new tools throughout the process.
The design philosophy behind Aamchiyaari focused on solving real social challenges through research-led decisions, that feels approachable to diverse users.
