DISCOVER PROJECT
PRODUCT UX OPTIMIZATION
Khyaal
Reimagining key app sections for clarity and comfort.
2024
— Khyaal, a digital platform for senior citizens, aims to enhance daily life through engagement, assistance, and community. In this project, I led a UX redesign focused on improving accessibility by reworking key app verticals to better align with the needs of elderly users.
DESIGN PROCESS
APP RESEARCH, JOURNEY MAPPING, INFORMATION ARCHITECTURE REDESIGN, USABILITY & UI STUDY, REDESIGN
PROJECT STATEMENT
The Khyaal app’s existing experience was complex and not fully aligned with the usability and accessibility needs of senior citizens.
The app required restructuring to simplify navigation and improve clarity across key features. The goal was to create an accessible, intuitive, and senior-friendly digital experience.
For this project, user research, persona creation, and journey mapping were conducted to understand senior users. The existing information architecture and UI were analyzed to identify usability issues. The Home, Fun Zone, and Events verticals were redesigned with an improved information architecture and accessible interface.
The project emphasized refining Khyaal’s digital experience by reducing complexity and aligning the interface with the cognitive, and emotional needs of senior users.
